The Selling Strategy
Selling a home is one of the most significant financial undertakings you will make. It is not a process that we take lightly and our commitment is to work together with you to showcase your home to its' best advantage while achieving the highest sale price in the quickest amount of time. We have a step by step strategy that realizes your goals. Throughout the process you can expect clear and consistent communication, transparency, accountability, integrity, honesty and performance. By trusting us with this process, we hope to build life long relationships with you, your family and friends.
Phase 1
Initial Meeting - Learning your Objectives
The Property: Features, Details, and History
The Market: Important Questions
Making a Plan to Move Forward
Positioning Expectations, Timing, Price
REVIEW OF GENERAL MARKET
Market trends and recent market history
Near-term expectations
Seasonal considerations
REVIEW OF SPECIFIC MARKET
Assessing inventory
Assessing competition
Demand for property
Property marketing periods
List price to sale price ratios
REVIEW OF SUBJECT PROPERTY
Distinguishing characteristics
Preparations
List price and listing terms
Preparations - Getting Ready
REVIEW OF THE PLAN
MARKETING PREPARATIONS
Improvements, alterations, staging
Photography
Print, media, internet marketing
DOCUMENTATION
Document, plans, inspections, surveys, title
Disclosures
MONITORING CHANGES IN THE MARKETPLACE
Phase 2
Introducing the Property - A Proper First Impression
Networking
Current Buyers
Announcements
Print, Brochure, Internet, and Mailing Exposure
Strategic Public Relations Exposure
Private Review - Market trends and recent market history
Broker Preview
Monitoring Feedback
Marketing Phase - Our Competitive
Advantage
Networking
Public Relations Opportunities
Brochure Distribution
Print Advertising
Internet Marketing
Targeted Mailings
Responding to the Market
Showing the Property - How the Process Impacts the Result
Creating the Proper First Impression
Assessing and Engaging the Prospect
Highlighting Property Features
Differentiation
Answering Questions/Handling Objections: Creating Value
Knowing the Competition
Demonstrating Opportunity
Gathering Client Response
Creating & Monitoring Interest - A Critical Responsibility
Marketing
Networking: Making Sure All Parties are
Aware of the Offering
Broker Previews
Open Houses/Private Previews
Communicating with You - Keeping You Informed Along the Way
Establishing a Method and an Interval
Communicating Marketing Efforts
Communicating Activity
Market Activity: When Other Properties Sell
Changes in the Competition
Your Needs: Changes in the Sale Process
Adjustments - Changes in the Market, Changes in our Plan
Expectations: When Circumstances Change
Shifts in the Market
Revising Our Plan
Moving Forward
Phase 3
Negotiating Offers - Where Experience Counts
Communicating Before the Offer is Received
Attracting the Right Offer
Qualifying the Prospect
Multiple Offer Situations
Pitfalls in a Proposed Offer: Preventing
Future Problems
Protecting You
Managing Expectations
Positioning you to win
Escrow - Executing the Contract
Creating a Timeline
Managing the Contract: Our Duties and Your
Responsibilities
Service Providers
Inspections
Disclosures
Additional Negotiations (Repair Items)
Removal of Contingencies
Preparing to Close
Final Details
The Closing - The Day You Have Been Waiting For
Transitioning You from this Property
Your Closing Statement
Post Closing Details
The Future - Katrina is there for you
Understanding Your Future Needs
Keeping You Informed
A Resource for the Future